Social bookmarking has been used for
years now, but only in the recent months it has taken the current amplitude.
Social bookmarking sites are places where people can share things they liked on
the web. Rather than sharing the actual content, which is usually copyrighted
and can't be spread around, people now share only a bookmark of their web
favorites. This not only saves a lot of space and time but it also makes room
for many more features.
When you bookmark a website you
like, what you basically do is post the link to that website on the bookmarking
page. But along with the link itself you also post several tags and
descriptions which have the purpose of helping people out. If you would only
post the link people would have to first actually check the link and then
decide if that is what they needed or not. By inserting a title and a
description you manage to keep people from wasting their time. Also, the tags
help out the search engines.
You might wonder how can social bookmarking
help a site like Google or Yahoo. It's quite simple – what search engines do is
send out spiders to scan the content. Then the engine would try to interpret
and find the meaning and significance of the respective website. When a visitor
then uses the search engine, Google would try to find a connection between the
entered key phrase and the content found by the spiders across the Internet.
The higher the relevancy the higher the result is shown.
As a web developer you can use
social bookmarking to promote your own website. The thing is there are many
ways you can advertise your products or services, but it all comes down to the
number of users which see what you have for sale. By improving your strategies
and quality you increase you conversion percentage, but after all you need the
number to apply the percentage on something. So how can you attract more users?
Social bookmarking has the answer for you. Bookmark your pages on as many
social bookmarking sites as possible. You will become more visible to the
Internet users and search engine spiders as well.
A final thing you should know when
using social bookmarking for marketing and promotion is that the administrators
and the search engines don't like duplicates. So if you do use this tool to improve
the ranking and traffic of your website just remember to use it the right way.
Don't spam or you will be taxed. Google might stop index you and there's
nothing worse than that.
Social bookmarking is a great way to
improve the stats, the page rank and the number of visitors accessing your
website, but do it in a nice, patient way.
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