Using social bookmarking for promotion

            Social bookmarking consists in saving on a website some of the Internet content which you enjoyed while surfing. Well, you don't actually save the content itself but the link to that website. You also add a title, a description and some tags. This will help other users find interesting stuff or simply information you found useful. Many of the people browsing in this very moment actually look for answers to their questions. Social bookmarking is a great way to share what you found useful and practical. Also, when posting your link you place it in a relevant category. This will aid visitors in going directly to the target. They won't have to go through the bookmarking archive, but only in the specific category they're interested in.

            All the reasons above make social bookmarking a great tool for promotion. There is no better way to spread your link than through social bookmarking environments. This will bring traffic to your websites and increase your page rank. But the really neat aspect of this new way of promoting your goods is that you are able to attract only highly targeted traffic. All the people who find your website through sites like Stumble Upon or Delicious first read the description of your content and only then do they actually join. This will double or even triple you conversion rates because you don't allow people who are not interested in your sales to actually visit.

            So when is it best to use social bookmarking for your promotion? The answer to this question is the key to the entire concept. When all you have to offer is a product don't bother bookmarking. This will only work when you have some content to share. Do you have some interesting, new or simply cool information on your website? Then go ahead and use social bookmarking. If you want to increase your traffic and get bookmarked by others as well you need to offer something cool.

            When you don't have the content to share create it! Whatever your niche is, whatever you are selling you can write several articles about it. Do you sell laptops? Go ahead and make reviews for them. Post them on your website and bookmark the reviews. You won't get visitors directly to the products page, but you will get them on your website. Plus, the way you lure them in is related to what you have to sale so it's certainly a big plus.

            Social bookmarking is a great tool for promoting your websites, for increasing your traffic and your income, just remember that you need to contribute in order to receive something in return. Provide content and they will provide you the visitors!